Speaker Panel with Andrea Rocca (RS Components), Günther Wallner, Mike Ryan and Mark Haupt (smec) on moving beyond revenue-based bidding.
In this interview, RS Component's Head of Paid Media Andrea Rocca explains how the retailer sets up its digital channels for long term success.
Günther Wallner — Product Owner AdEngine 360 | smec — Smarter Ecommerce
Mike Ryan — Head of Retail Insights | smec — Smarter Ecommerce