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Podcast: Google vs. Amazon vs. TikTok vs. Meta - Welcome to the AI Ad Wars
Is AI a wolf in sheep’s clothing for Google's empire? Mike Ryan and Christian Scharmueller are back to spill the tea on the biggest players in ecommerce!
Feed-Based Advertising and AI in Product Management
Onur Polat from Adidas (Senior Product Manager) and Mike Ryan will leave you brimming with new insights and perspectives
Google Ads and PMax: The Great Brand vs. Non-Brand Debate
Kirk Williams, Ben Kruger and Mike Ryan in a stimulating conversation about the grand brand-non brand debate in Google ads, whether or not CPCs matter anymore, and more
2022 Ecommerce Retro: Consumer Confidence, Inflation, funnel metrics
In this podcast episode Mike Ryan reviews 2022 data and talks about trends identified in channel data for Google Ads, Shopping and Performance Max in particular.
Advertising 60 million products: Bol.com
We discuss together with Arend de Ruiter how to approach segmentation in supersized accounts, and how to deploy automation.
Contemplating Google Ads and growth with Kirk Williams
What is healthy ecommerce growth? Learn more about the challenges and opportunities moving forward in Google’s advertising space.
Programmatic Advertising behind the scenes
Markus Harant, Programmatic expert at smec, talks us through the technology behind programmatic, explains exciting ecommerce use cases and more.
Google Advertising uncovered with Ginny Marvin
In this podcast episode Ginny Marvin, Google Ads product liaison, introduces Google’s latest resources to help you steer your retail business.
Discussion of price and promotional strategy for Q4 2021
This panel discusses challenges and opportunities including supply & fulfillment, promotion timing & discounting, and the role of automation in marketing campaigns.
Trailblazing new paths in paid search automation (with Polle van Elsacker)
Growing Ecommerce - The Retail Growth Podcast with Mike Ryan
Digital Marketing through the lens of a technical marketer (with Chris Gutknecht)
Growing Ecommerce - The Retail Growth Podcast with Mike Ryan
From digital transformation to exponential organization (with Birgit de Vries)
Growing Ecommerce - The Retail Growth Podcast with Mike Ryan