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CPC Inflation, Market Place Invasion & Agentic Shopping: The 2026 Ecommerce Squeeze.
Learn how to stay visible, competitive, and profitable across Google’s AI surfaces.
Your guide to Google’s “Power Pack”: A closer look at AI Max, Demand Gen, and PMax
New reports like Search Term Insights, Channel Performance data, and fresh control levers are finally giving advertisers a fighting chance with PMax.
A guide through Performance Max’s most exciting new features. Learn what’s working, what’s not, and what’s coming next in 2025.
Discover the latest trends, challenges, and powerful strategies to help you dominate Black Friday, Cyber Monday, and the entire holiday season.
Unlock the secrets behind LOOKFANTASTIC’s 39% revenue increase in Germany and MyProtein’s growth tactics!
Get inspired by real-world case studies with take-home lessons on topics like brand cannibalisation, bestseller bias, AOV collapse and much much more.
Explore the untapped potential of Google’s Auction Insights, where you’ll learn advanced strategies for competitive analysis, custom metrics calculation, and more.
From global market dynamics to the latest in AI and consumer behavior, this playbook is a must for CMOs who aim to lead and succeed in 2024 ecommerce.
Tapping into data from 3,000 PMax campaigns, Mike Ryan, Head of Ecommerce Insights at smec, will offer an exceptional level of detail and analysis.
Mike Ryan and Stefan Bures, industry experts from smec and metoda, aim to provide valuable knowledge and actionable insights to empower your online retail business.
Florian Hochmuth and Vanessa Gabriel, ecommerce experts from smec, address how to go beyond PMax, build your campaigns based on data, and reach customers.
In this presentation Mike Ryan from smec and the Microsoft experts Lucas Gordon and Federica Mueller reveal the impact of the new era of search and more.
In this presentation from smec we analyzed data & benchmarks from 2022 & provide key takeaways for a successful 2023 ecommerce strategy.
Marina Meiertöns from smec deep dives into PMax in her talk at the SEA Camp Jena 2022. Learn more about PMax today.
In our joint webinar with Google we deep dive into retail benchmarks, performance trends and special peak season strategies for PMax.
Get your checklist for a smooth transition to Google Analytics 4. Curated for retailers by smec's Analytics Specialist Phillip Ivellio-Vellin.
Brian McBride's presentation for the Great Day 2021 — the future of ecommerce considering changing consumer demands
Günther Wallner, Product Owner bei smec, spricht über Daten, Automatisierung und Cross-Channel-Denken als Hebel für Wachstumsziele.
Christopher Rogl, Product Manager bei smec, erklärt, wie Sie Kaufmuster aufdecken und daraus die richtigen Schlüsse für gewinnbringende Optimierung ziehen.
Günther Wallner — Product Owner AdEngine 360 | smec — Smarter Ecommerce
Mike Ryan — Head of Retail Insights | smec — Smarter Ecommerce
Presentation Part II - Microsoft
Presentation Part I - smec
Daniel Bercaru from eMAG at the #GDE21 | Europe Event Digital
Sebastian Hirth – Senior Lead SEA Manager, zooplus
Johanna Kneidinger – Client Lead | Client Strategy, smec – Smarter Ecommerce
Sneha Stanway shows you what an integrated data and audience strategy can do for your retail business in terms of personalised ads and more.
David Merrifield provides insights on how to combine business data and marketing data to drive growth.
Eva Bronisch-Holtze from internetstores holds a digital talk at the Good Day Home Session II
Presentation from Mike Ryan's talk at the Good Day Home Session 2020
