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DMEXCO 2025 Keynote: Is Google Search Dead? AI's Ecomm Takeover

In this exclusive keynote, Christian Scharmueller, Managing Director of smec, cuts through the AI chaos to deliver a strategic and actionable view on the future of Google's paid search for online retailers.

videos | German

DMEXCO Masterclass 2025: Performance Max & Demand Gen für Black Friday [DE]

Erfahren Sie alles über die neuesten PMax-Features, die Ihnen wieder den "Driver's Seat" im E-Commerce ermöglichen, wie Sie Demand Gen strategisch korrekt einsetzen und Ihre Kampagnen optimal auf die Peak Season wie Black Friday vorbereiten.

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OMR Masterclass 2025: 20 PMax Insights to Boost Your Startegy

This isn’t just another recap. It’s the most comprehensive PMax session of the year — smec’s Christian Scharmüller took the stage at 2025’s OMR to share insights backed by 4,000+ campaigns, 500 accounts, and 40+ billion impressions.

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DMEXCO ’24 keynote: Profit-making Performance Marketing in the age of AI

In this exclusive recording, Google Ads expert Mike Ryan breaks down advanced strategies and insider tips for mastering Performance Max campaigns. Learn how to scale your campaigns, maximize ROI, and connect with your target audience like never before.

videos | German

Performance Max Masterclass @ DMEXCO 2024

In dieser exklusiven Aufnahme teilen die Google Ads-Experten Irene Ehrengruber und Christian Scharmüller ihre wertvollen Insider-Tipps und Strategien. Erfahren Sie, wie Sie Performance Max erfolgreich einsetzen, um Ihre Kampagnen zu skalieren, Ihren ROI zu maximieren und Ihre Zielgruppen effektiv zu erreichen.

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IRX Masterclass: Performance Max Decoded

Google has sold PMax as their most powerful ad technology yet. But every day, brands and retailers struggle with the disparity between this one-size-fits-all technology and their distinct challenges.

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Rob Davis (THG): How AI is Shaping the Beauty Industry

Rob tells how growth in the Beauty ecomm sector is shaping up, and which tech and consumer trends he's watching now. THG Beauty is responsible for £1.2B of THG's total revenues (incl. brands such as LOOKFANTASTIC, Cult Beauty, Dermstore).

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K5 Keynote: LOOKFANTASTIC's secret to dominating Google Ads

This on-stage keynote at K5 2024 with smec Client Success Lead Clemens Staudinger and THG's Rob Davis is your chance to get an exclusive behind-the-scenes look at the Google Ads campaigns of one of the world’s largest eCommerce companies!

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OMR Masterclass 2024: Performance Max Decoded

smec’s Mike Ryan & Christian Scharmüller, took the stage at 2024’s OMR to share real-world case studies with take-home lessons to major challenges such as Brand cannibalisation, Bestseller bias, AOV collapse and much more!

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Recap: The Future of Ecommerce

Recap video of our Great Day event "The Future of Ecommerce". What does the future of ecommerce hold? How can retailers thrive in 2022 and beyond?

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Keynote: Changing the game: megatrends & ecommerce

Online retailers need to recognise and evaluate trends to drive sustainable growth. Futurist Tristan Horx talks about megatrends and their impact on ecommerce.

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Keynote: Evolve or die - The future of ecommerce.

Brian McBride, former chairman of ASOS & CEO of Amazon UK, elaborates on the future of ecommerce considering changing consumer demands.

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Speaker Panel - The future of ecommerce

Panel discussion with ecommerce leader Brian McBride, futurist Tristan Horx, smec CEO Jan Radanitsch and ecommerce expert Mike Ryan on future challenges for the retail sector.